About Us

The Story of Alor

Alor was born from the visionary drive of Rola, a remarkable woman whose diverse background and unwavering tenacity have propelled her to exceptional career heights. From an early age, Rola believed that knowledge is power and that education is as essential as oxygen to the brain. To her, education is the key to eternal youth. 

Rola's journey has been shaped by her strong advocacy for human values and her natural ability to connect with others. She has inspired many through her resilience in the face of hardship and her unwavering commitment to speaking the truth. Through the peaks and troughs of her life, Rola has come to appreciate failure as simply "not yet there," and she champions the importance of continuous improvement—incremental yet consistent.

Throughout her career, Rola has met world leaders and made them feel at ease, even while grilling them for information. She once raced the late King Hussein of Jordan in a hill-climbing race and interviewed Shimon Peres at his home, defying expectations despite her background. Yet, Rola also finds profound inspiration in the remarkable everyday people who go unnoticed while looking after us all. She calls them the heroes of our world—the unsung heroes. Rola's belief in the power of community, her "little global community" of great minds, guts, and generosity of spirit, is at the heart of Alor's mission. 

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Frustrated by the traditional training industry, Rola decided to differentiate Alor with a unique approach: valuing people as the greatest asset, both employees and clients. Alor stands as a beacon of excellence, where passion meets expertise, and where we empower and up-skill professionals to reach their peak potential. 

At Alor, we believe in celebrating individuals and fostering a cooperative environment. We see no competition, only collaborators in excellence. Be where you are celebrated, not just tolerated.