Digital Marketing Essentials
Build a strong online presence and reach your audience
DT-006
DT-006
Digital Marketing Essentials
Build a strong online presence and reach your audience
5 days | Instructor-led (classroom or virtual ) | 15 CPD Points | Certificate of Completion|
ABOUT THIS COURSE
Covers the core pillars of digital marketing including SEO, social media marketing, email marketing, content strategy, and paid advertising (Google Ads, Meta Ads). Provides a practical framework for planning and executing digital campaigns.
WHO IS IT FOR
Marketing professionals, business owners, entrepreneurs, and anyone responsible for promoting a business online
WHAT YOU WILL LEARN
Create a digital marketing strategy; optimise web content for search engines; plan and execute social media campaigns; design effective email marketing sequences; set up and measure basic paid advertising campaigns; track and report on campaign performance
TOPICS COVERED
Digital marketing strategy and planning; SEO fundamentals and keyword research; social media marketing (LinkedIn, Instagram, Facebook, TikTok); email marketing campaigns; content marketing strategy; Google Ads and Meta Ads basics; analytics and KPIs (Google Analytics 4)
MATERIALS INCLUDED
Course workbook, digital marketing strategy template, SEO audit checklist, content calendar template, campaign tracking spreadsheet