Bespoke Design Thinking: Innovation Intensive
"A world-class, highly specialised programme that draws on experts' deep operational and regulatory experience in commercial aviation."
Captain Rida,RJ
BES-201
ABOUT THIS COURSE
A hands-on, face-to-face design thinking and innovation programme that equips teams with human-centred problem-solving tools. Facilitated by a leading design thinking practitioner, this bespoke programme is structured around real challenges from your organisation, generating tangible outputs by day five.
5 days | Instructor-led (classroom or virtual ) | 25 CPD Points | Certificate of Completion|
Innovation & Design
Module
1. Design Thinking Mindset & Human-Centred Innovation | 2. Empathy Mapping & User Research Methods | 3. Problem Framing & How Might We Statements | 4. Ideation Techniques — Brainstorming, SCAMPER, Crazy 8s | 5. Rapid Prototyping & Low-Fidelity Modelling | 6. Testing & User Feedback Loops | 7. Iteration & Refinement | 8. Scaling Innovation & Building an Innovation Culture
Who attends
Product managers, innovation leads, marketing teams, HR professionals, operations staff, and any cross-functional team seeking to solve complex business problems with a human-centred approach
Programme Content
Stanford d.school Design Thinking framework; IDEO methodology; Empathy maps and customer journey maps; Jobs-to-be-done framework; How Might We (HMW) problem statements; Brainstorming and divergent thinking techniques; Rapid paper prototyping; User testing scripts and feedback analysis; Innovation pipeline and stage-gate process overview
what you will learn
Apply the full design thinking process from empathy to prototype; Conduct structured user research and empathy interviews; Frame problems using How Might We statements; Generate and prioritise ideas using creative facilitation tools; Build and test rapid prototypes with real users; Iterate based on feedback to improve solutions; Embed design thinking practices in your team's day-to-day work
How you will learn
Highly interactive face-to-face facilitation; Real organisational challenge as the programme spine; Hands-on prototyping with physical materials; User testing with real or proxy users; Cross-team collaboration and synthesis exercises; Energising creative environment designed by the facilitator
Learning Experience
An energising, creative immersion that challenges participants to think differently from day one. The facilitator designs the physical environment and session flow to maximise creative output. Teams leave day five with at least one tested prototype and a clear innovation roadmap. Ideal for organisations seeking culture change alongside skill development.
how to apply
Contact our corporate training team with details of the business challenge or innovation goal you want the programme to address. We will co-design the programme structure with you and identify real problems for the team to work on during the five days. Minimum group 8, maximum 24 participants.
Faqs
Q: Do participants need any prior design or creative experience? A: No — design thinking is a learnable process accessible to all professionals. |
Q: Will we work on real company problems? A: Yes — the programme is structured around challenges you define in advance. |
Q: Can this be delivered for a mixed seniority group? A: Yes — design thinking works best with diverse, cross-functional teams. |
Q: What materials are provided? A: The facilitator brings all creative materials, post-its, prototyping supplies, and workbooks. |
Q: Can we take away prototypes and outputs? A: Yes — all outputs belong to your organisation.
Certificate of Achievement in Design Thinking & Innovation CPD Certification Service 25